PPC Advertising (Pay Per Click)

Pay per click, commonly referred to as PPC is a very popular online advertising model that consists of search engines, websites and blogs. Pay per click functions just as it sounds, for every time your advertisement is clicked by a user you will have to pay a certain amount for that lead. Search engines display pay per click advertisements at the top of search results and also along the right side, you can spot them by the “Sponsored Links” text near them.

Websites and blogs may also display advertisements through systems designed by the major search engines. The two most popular of which are Google AdSense and Yahoo Publisher Network. Through these systems website owners may choose to display PPC advertisements on their own sites. The search engine will evaluate the content of the site and display relevant ads accordingly.

Advertisers need to form an estimate of how much each click will be worth to them, depending on the source keywords. The general idea is to bring paid leads to your sites while still being able to profit from them. Most people who are new to pay per click advertising will not fully understand the range of keywords they should be targeting, that is where Titan Web Solutions comes in.

If you are located in the London or Essex based area you are even more in luck, as we will understand the current buyer trends to target through PPC advertisements. We will work with you to target the right markets of users who will be looking to buy your product or services when they reach your site.

Why Pay Per Click Advertising is a must:

• Ability to Budget - With PPC you can set a daily budget of what you would like to spend. Since you are only paying for the clicks that your ads actually get, you can be certain that every click will have been a decision made by a user to go to your site, making them an actual lead.
• Goes Hand in Hand with SEO - Pay per click advertisements will allow you to gather market data on which keywords are turning into conversions for your site. This will allow Titan Web Solutions to tweak the campaigns to target those keywords that are converting at the highest return on investments for you.
• Quick Traffic - As standard search engine optimization will take weeks to months to fully kick in PPC allows you to get as much traffic as you want much sooner. It is not uncommon for you to see results or even a sale after only minutes of your PPC campaign going live.