SEO (Search Engine Optimisation)

This will always be the very first and possibly the most important step of all SEO work. It is very common for companies to simply guess what keywords they will be trying to rank well for. When selecting keywords at random you will likely end up with keywords that are either too competitive or are not very valuable in aiding your return on investments. The whole object of keyword research is to focus your SEO on the high earning keywords rather than the ones that will produce you a low ROI.

The largest search engine in the world currently is Google. As this is the case the focus of SEO should be given to optimising and improving your ranks within Google, as this will result in the highest traffic increases, with higher traffic comes more potential buyers or clients. Getting high ranks in Google relies heavily on building quality backlinks to your website, and individual pages within your site. A backlink is when another site links to your site, the quality of the site that the links are coming from is everything in the eyes of Google.

An important step after keyword research is to implement those keywords found to be valuable during the keyword research phase into your website. Doing so we will place the keywords in places such as the page titles, meta data, content, tags, categories and links to other pages within your site. Proper on page search engine optimisation will help guild search engines such as Google into understanding what your website is focusing on, and will help improve your search engine ranking positions when a user searches for the chosen keywords. This higher ranking will lead to your site seeing increased targeted traffic.

Imagine a backlink as a vote for your site, where each vote is a worth a certain amount of points. Backlinks from higher quality sites are worth many more points than a random junk site would be worth. A major company such as Adobe linking to your site would be worth far more than a local news papers website linking to you. However there are many other factors that need to be taken into account when building backlinks, one of the major focuses being on content relevancy. If a link based search engine such as Google notices that many other high quality sites within your niche are linking to you, Google will realize that you must be an authority within that niche, and your search engine ranking positions will raise accordingly.

There are near countless amounts of ways to get links from other sites to your own. However the link building process is a very difficult and time consuming process for everyone. Titan Web Solutions employs several different link building methods, which are listed below.

Article directories through the eyes of Google are high quality websites. Remember from before that high quality sites will be worth more “points” when they link to you site. Titan Web Solutions will submit various articles to the most popular article directories on the web. Not only will be articles be listed on these popular article directories they will be optimised with keywords from the keyword research phase, and contain a link or two back to your site. From one topic or article Titan Web Solutions will rewrite and produce another five to ten pieces of content. Each of these additional articles will be published to different article directories which we will also build more links to your site from. To Google original content is gold, which is why these articles are rewritten rather than the duplicate content posted to all five to ten of the article directories. This process will start off slow with three or four different articles being posted within the first month, and we will slowly build momentum and increase this number month by month.

A press release functions almost exactly the same way that submitting to article directories did. The major difference is that with a press release you are able to add additional types of content to your text, such as pictures, video or even a podcast. Press release marketing is not something for a beginner as they can be quite expensive on a case by case basis. However if you are able to nail your point across with a press release it is very possible that you will gain a hundred or more backlinks from the one release. On top of those backlinks you will also gain a huge burst of traffic headed at your site. We at Titan Web Solutions cannot emphasize enough that writing your own press releases is not recommend unless you are a very skilled copywriter, one simple mistake such as a wrong headline can cause an editor to reject your release and null any potential opportunities from that press release that you may have had. Our copywriters have several years of experience in writing press releases and know just what the editors are looking for.

Modern day search engines such as Google understand the value of social media. Social media is where a majority of time is spent online by the average user. Titan Web Solutions will do what is called bookmarking in the SEO world. Bookmarking is taking your articles, press releases and website pages and connecting them to allow users to vote on your content, also providing added backlinks to your site. Social bookmarking is most commonly focused around popular sites such as Pligg, Squidoo, Stumble Upon, Digg and Technorati, however there are many other sites that Titan Web Solutions will social bookmark your content through.

Blogs are rated very highly within Google, Google even has its own blog service. From other blogs you can get links in return for writing short pieces of content or via their comment section. Blog article posting is a shorter method of article marketing, however it still remains very effective. We will produce and post the shorter versions of articles containing 100 to 250 words, from these posts you will get links pointing back to your site.

Most of those other lesser SEO services out there do not even offer to share with you documentation of the plan to improve your sites on-page and off-page SEO. Titan Web Solutions will provide you with all the important details of how we plan to improve your websites rank in various search engines through all the methods listed above. In addition to the plan we will also include the keyword research for both your site and some of your major competitors, you will find other important information included as well.